The Best Search Engine Marketing Strategies Explained in 2022
SEM (search engine marketing) is a digital marketing strategy for improving a website’s visibility in search engine results pages (SERPs). While the term refers to organic and paid search activities like search engine optimization (SEO), it almost exclusively refers to paid search advertising. SEM is a form of a digital marketing strategy that places your […]
8 Effective SEO Techniques to Drive Organic Traffic in 2022
The demand for SEO services increased to an all-time high this year. As customers migrated en masse to the online world, even the most established businesses understood they needed to expedite their digital transformation. SEO is the most feasible and cost-effective method of both understanding and reaching clients at critical periods. Most companies’ websites rely […]
How to Generate Leads on LinkedIn: Insider Insights From The Vice President of Marketing
Social media is an invaluable tool for endeavors like lead generation and market research. Facebook, Twitter, and Instagram are the traditional go tos – social media marketers have also begun to explore different ways to leverage the social capital of TikTok influencers for content creation. These aren’t the only social media platforms, of course, but […]
LinkedIn Marketing: A Beginner’s Guide
When we hear the words ‘social media marketing’ we often think of using Facebook pages for news and press releases, Instagram to unveil new products, and Twitter for coupons and promotional codes. Rarely if ever does LinkedIn come to mind, which is strange as it’s a hub of idea exchange, skill development, and growth opportunities. […]
How To Use Hashtags on LinkedIn: A Step-by-Step Guide
For anyone born before the early 90s, their first instinct might be to call the # symbol a ‘pound sign’. And many automated telephone messages do include a ‘Press the pound key to…’ option. This name came from the symbol’s original use, as an abbreviation derived from an old Roman symbol ‘libra pondo’ or ‘pound […]
18 Stats That Prove Why Link-Building Is A Must For Your SEO Strategy
It goes without saying that SEO is vital to a website’s success. We can’t, simply cannot stress this enough though- there is much more to SEO strategies than keywords and keyword research. SEO strategies need to be mindful of search engine algorithms and flexible enough to keep up with the new changes that are constantly […]
28 Inbound Link Building Strategies To Make Your Site Rank Higher
Despite the fact that we’re now in the year 2021, there are still people who refuse to engage in SEO strategies. They’re considered controversial, ineffective, and outdated. Then there are those who do use them, but they do so incorrectly. SEO is not synonymous with ‘keyword research’, though that certainly is an important part of […]
What Are LSI Keywords & Why You Need Them for SEO
In the early 2000s, when Google was figuring out search engine optimization (SEO) and bringing the best content to users, search engines used keyword density. So the more you used the same keyword in the article, the better results. Fast forward to today, that is no longer the case. If you have a car dealership, […]
Secrets for a Successful Website
A website serves as the 24/7 salesperson for your business. Most business owners do not realize it, but your website can either make a sale or lose one depending on the vibe people get from it. The first few seconds that a user spends on your website are critical. This is when they decide whether […]
8 Quick Secrets to Rank a New Website on Google… No One Wants You to Know!
While everyone else is complaining about how difficult it is to rank a new website on Google in 2021, you can use our help and tips to get to the top. Slithering your pages to the top position of the first SERP requires a clear plan and a lot of hard work. Anyone who says […]