8 Quick Secrets to Rank a New Website on Google… No One Wants You to Know!
While everyone else is complaining about how difficult it is to rank a new website on Google in 2021, you can use our help and tips to get to the top. Slithering your pages to the top position of the first SERP requires a clear plan and a lot of hard work.
Anyone who says you can get to the top of the page in a week or two is probably lying unless, of course, if their second name is Google or Larry Page.
Of course, a real SEO expert will be aware of the Sandbox and the challenges of beating the competition. Here are a few tips to help you rank a new website on Google.
1. Create a winning SEO strategy
The secret to winning Google rankings is in creating a formidable SEO strategy. A strategy is an approach you take to plan and implement different techniques that would rank you better. In short, an SEO strategy is a combination of techniques that win you top Google positions over time.
The strategy you choose depends on your niche as well as the type of website you are building. For example, a website that works for a news website such as CNN and the BBC is not the same as Amazon or eBay.
Likewise, the approach may be a little different from small affiliate websites. So you must first understand your niche and apply the system that fits you.
2. SEO Philosophies
Currently, two popular philosophies guide your choice of an SEO strategy. Web admins across the world are divided along the lines of the Income School strategy and the Neil Patel philosophy.
Content is King
The Income School helps small startup websites get noticed by Google. For them, content is king, and everything else follows later. So, they champion massive content for websites, and Google thinks they are an authority in their respective sub-niches.
Marketing is King
On the other hand, Neil Patel has got a different view where he believes that marketing is king. According to this approach, every web page is marketed widely until it can beat the competition. Google will treat a website that receives a million views to be better than one that only hits a hundred.
Backlinks are King
Then, another philosophy claims that backlinks are the king of SEO. Here, you target keywords with your posts. Secondly, you get as many links as you can get from other websites. So, Google starts associating your target keyword with your website.
3. SEO-oriented responsive web design
People don’t come to your website to marvel at how beautiful your pages look, but a stunning glare helps. A poorly designed website will undoubtedly be complex for Google spiders to crawl your website.
It’ll even be more challenging for people to find the content they need. Analytics will send awful feedback to Google or other search engines. Then, search engines will bury your pages into their last pages.
4. Trust and Authority
According to psychologists, the human mind takes a few milliseconds to form a first impression. In short, we judge books by their covers, and the only chance you have is a millisecond.
Research by the ACM digital library sought to determine if web visitors can trust or mistrust a website depending on its design. 94% of the participants affirmed they look at their website creation before they can buy health products.
So, make a prudent decision about the color and speed of your website. Give your website the green HTTPS protocol and a valid, authoritative SSL certificate.
Then, remember that 54.8% of website users rely on mobile platforms. So, make your website responsive. All its content should fit on the screen of a smartphone. Responsive themes allow mobile phone users to access information on your site.
5. Keyword research
Google users typically type keywords to find answers to their queries. Choose the keywords relevant to your niche and target audience and write about them. Remember, everything in SEO is about the keywords.
Manual keyword research is an uphill task; so, embrace keyword tools such as Semrush, UberSuggest and Ahrefs. With these keyword tools, you will compare your website with your competitors and make sound decisions on answering queries.
Most importantly, understand the search intent behind those keywords. Fix your feet in the shoes of your readers and grasp what they’re looking for. Then, have an outline of an article that contains your main and long-tail keywords in a way that answers the queries comprehensively.
This video has more info about Keyword Research
6. Publish powerful content
Once you find legit keywords, you’ll create content that is useful to your audience. Think about the problems they have and how you would fix a keyword in your answer.
Everyone out there is creating content around your target keyword. Webpages rank top of the SERP for a reason- they beat the competition in quality and authority!
So, take a look at what your competitors are saying and publish content that’s different and better. You don’t want to bury your articles into the oblivion of the noise made from other websites. Instead, you want to stand out as an authority.
Provide deep research and write every answer your web user may be looking for. For instance, in my article, I’m covering ways to win top Google rankings in 2021. So, I’m providing every piece of information you’d need to know about setting your website up for desirable ranking.
Your readers also need to find an actionable method on your website. Informative blog posts educate and motivate your audience. Remember, a powerful blog post is one that not only informs but also crafts the findings of deep research into an exciting story.
This video shows how to write a sensible blog post
7. On-Page SEO Optimization
You have a good website and content that is ready for traffic. Now, optimize your content and web pages for the search engine. In short, give Google an easy time ranking your pages and articles. When crawlers and web visitors come to your site, you want them to find content quickly.
- Then, have a meta description that explains to people searching things on Google what your link is about.
- Give your images an alternate description that contains your intended keyword.
- Write short semantic URLs that contain the keyword.
- Define every H-tag and title on your website with targeted keywords.
- Make sure the keyword stands prominently on all titles and H2 tags.
- Use On-page SEO like ClearScope, Yoast and Screaming Frog SEO Spider to guide you through.
8. Inbound linking
Every webmaster dreams to have traffic on all the pages of their website: the secret here is internal linking! It’s easier to keep a customer than to find another, especially if you provide high-quality services.
In the same way, linking a page to another keeps your visitors on your website. When Google and other search engines notice that people are taking a lot of time on your website, they label you as an authority.
Apart from increasing dwell time and reducing bounce rates, inbound linking also allows web visitors to see more advertisements and products on your website. So, your sales increase, too!
Drive traffic to your new website
Now your website is ripe for traffic. Everything is set; you have the content and a great design. You’ve even determined the products you want to sell for your site. And, you have a clear content strategy that will guide you to keep the website going for the next six months.
You’ve set the platform up for SEO and google ranking! So, you need to build a community around it. Traffic is significant in SEO because search engines use the response, they get from your web visitors to rank you.
If people like your content and website, the search engine will find you irresistible. Through traffic, your website will have enough analytical data to present to the search engine algorithm and ranking system.
See a few ways to bring traffic to your new website:
- Paid Search results (SEM)
- Social media marketing (SMM)
- Email marketing
- Spectacular televised launching
- Offline advertisements
- Influencer marketing
- Seek mentions by other high traffic websites
- Forum and niche-specific channels
- Seek outbound links for your new website
Think about this. If you went into a room suddenly and realized everyone is facing the gentleman at the far right corner, what would you think of him? I bet you would believe that he is their leader, won’t you?
That’s the same philosophy that Google and other search engines use when ranking other pages. If other websites have backlinks pointing to your website, search engines will not need additional confirmation that you are an authority.
Who’s their leader? Your answer is as good as Google’s!
Many experienced SEO experts believe that link building is the surest way to dominate the search engine results page. However, you have to beware of Google penalties and the expensive budget involved.
I’d want to tell you never to pay for links to your site, but I won’t be there to confirm if you’re doing it. However, I can tell you a few ways to get free links from other authoritative websites.
How to build backlinks for new sites in 2021
- Be brave, request for backlinks from other blog owners.
- Build a cordial relationship with other bloggers.
- Publish on trustworthy directories.
- Write quality guest posts.
- Ask your competitor’s backlink sites to update info with your links.
- Look for broken links on other websites and advise them to link to you.
- Ask those who mention you to link to you.
- Conduct research and tell it to the press.
- Create infographics and charts.
Are you ready to rank a new website on Google in 2021?
Now, you have all the secrets that will rank your startup’s website in 6 months! Some people take ages grounded, but with our actionable guide, less than a year!
If you’ve got a website that’s not getting you any results after so much hard work, you can relaunch it! Just use the method we’ve shown you, and you’ll already be set for success. Or, you can contact us to do an SEO audit for your site.
Want to turn your website into an authority? Sign up for our free masterclass by entering your email here.