PPC for Mortgage Brokers: The Ultimate Strategy
What is PPC? Mortgage PPC, also known as mortgage pay per click, is an internet marketing model where brands pay for ads that drive traffic to a website. SEO is a long-term approach, but it’s also essential to your business’s long-term success. Once you’ve got a handle on it, though, paid online marketing such as: […]
Mortgage Paid Marketing on Linkedin for Mortgage Professionals
LinkedIn is an essential tool for mortgage professionals. When mortgage loan officers consider LinkedIn marketing, they think about their profile, network building, and the organic reach they might attain with these marketing tools. However, LinkedIn has a powerful advertising platform that may be of benefit to lenders. Creating mortgage loan advertisements on LinkedIn can help […]
The Cookieless Future: Why are Cookies Going Away?
The arrival of the no-cookie future is almost upon us. Since Google announced that by the end of 2023, it would stop supporting Third-Party Cookies in Google Chrome, there are a few things to discuss regarding cookies going away. Cookies are a common term in computing that everyone understands. It’s safe to assume that every […]
6 Best CRM Software For Mortgage In 2022: Choose The Best One For You
Have you considered the steps you need to take to develop strong client and referral partnerships? Have you done so as efficiently as possible? We now live in a technological age. There are an infinite number of tools at our disposal. While several methods exist to market your business and enhance customer relationships, one device, […]
The Best Custom Mortgage CRM For You: Go High Level
What Is A Custom Mortgage CRM? Customer Relationship Management, or CRM, is software that allows you to centralize and orchestrate your company’s interactions with prospects and customers. This is a technology for organizing and producing records of contacts with a business’s options and customers. It seems simple, doesn’t it? The fact is that it’s more […]
2022 Email Marketing Benchmarks To Measure Your Campaign Performance
Email marketing may be used to inform customers on the email list of your services, products, and discounts. It’s also the most significant way to do so. Email marketing can also be a softer sell, informing your target audience about the benefits of your brand or keeping them interested between purchases. This means that email […]
The Ultimate Guide To SEO In 2022
In the era of digital marketing, SEO is a potent weapon. The number of searches and information on the internet has risen dramatically, yet SEO techniques are not keeping pace. We are entering a new period in search engine development. In 2022, we will see a shift in search engines that are more intelligent than […]
Ten Social Media Marketing Tools That Will Help You Reach Your Target Audience
As a business owner, you know that social media is a powerful tool to reach your target audience. But with so many social media platforms out there, it can be hard to know which ones to use. That’s where social media marketing tools come in. These tools can help you manage your social media accounts […]
The Ultimate Guide to Google Ads: Learn How to Create Successful Campaigns
Google Ads is a powerful tool that can help you reach new customers and grow your business. But with so many features and options, it can be difficult to know where to start. That’s why we’ve created this ultimate guide to Google Ads. In it, you’ll learn everything you need to know about how to […]
How Content Marketing Fits Into Your Mortgage Business
As a marketing professional in the mortgage industry, you know that content marketing is essential to your success. Consumers are now so dependent on content created by mortgage companies that it has become an integral part of the home buying process. That’s why it’s essential to ensure your content marketing strategy is effective and efficient. […]