LinkedIn Marketing: A Beginner’s Guide
When we hear the words ‘social media marketing’ we often think of using Facebook pages for news and press releases, Instagram to unveil new products, and Twitter for coupons and promotional codes. Rarely if ever does LinkedIn come to mind, which is strange as it’s a hub of idea exchange, skill development, and growth opportunities. […]
How To Use Hashtags on LinkedIn: A Step-by-Step Guide
For anyone born before the early 90s, their first instinct might be to call the # symbol a ‘pound sign’. And many automated telephone messages do include a ‘Press the pound key to…’ option. This name came from the symbol’s original use, as an abbreviation derived from an old Roman symbol ‘libra pondo’ or ‘pound […]
How to Use Content for Customer Acquisition: 9 Tips to Build A Your Content Marketing Strategy
The key to a great content strategy is to make one that’s purpose driven. How does your content marketing strategy contribute to your growth goals? Or are you making content simply for the sake of doing so? When content is purpose driven, it will be reflected in the quality of the final product. It will […]
18 Stats That Prove Why Link-Building Is A Must For Your SEO Strategy
It goes without saying that SEO is vital to a website’s success. We can’t, simply cannot stress this enough though- there is much more to SEO strategies than keywords and keyword research. SEO strategies need to be mindful of search engine algorithms and flexible enough to keep up with the new changes that are constantly […]
28 Inbound Link Building Strategies To Make Your Site Rank Higher
Despite the fact that we’re now in the year 2021, there are still people who refuse to engage in SEO strategies. They’re considered controversial, ineffective, and outdated. Then there are those who do use them, but they do so incorrectly. SEO is not synonymous with ‘keyword research’, though that certainly is an important part of […]
What Are LSI Keywords & Why You Need Them for SEO
In the early 2000s, when Google was figuring out search engine optimization (SEO) and bringing the best content to users, search engines used keyword density. So the more you used the same keyword in the article, the better results. Fast forward to today, that is no longer the case. If you have a car dealership, […]
Why You Should Consider Using a Website Building Platform: Rather Than Building a Website from Scratch
Building a website used to be such a hassle in the past. You either had to know computer coding or get a developer to work on your site. The introduction of website-building platforms has made things easier. These platforms have become a common practice for getting an affordable website. Thousands of websites on the […]
Tips to Make Your Website Rank Higher
Getting a website for your business is an important online marketing strategy to increase profitability and revenue. However, if the website doesn’t give you the necessary reach to your target audience, it doesn’t make a difference. That’s where website ranking comes in. Site ranking is an important aspect of your website marketing strategy. Your website […]
Top 11 Tips on How to Write Quality Content and Rank Well for SEO
Writing content is one thing and optimizing it to rank well on search engine results pages is another thing that requires effort and knowledge. Businesses are constantly competing online, and one way to increase your competitive advantage is by producing informational content that ranks well for search engine optimization (SEO). To help you achieve this […]
Secrets for a Successful Website
A website serves as the 24/7 salesperson for your business. Most business owners do not realize it, but your website can either make a sale or lose one depending on the vibe people get from it. The first few seconds that a user spends on your website are critical. This is when they decide whether […]