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Why You Should Consider Using a Website Building Platform: Rather Than Building a Website from Scratch


Building a website used to be such a hassle in the past. You either had to know computer coding or get a developer to work on your site. The introduction of website-building platforms has made things easier. These platforms have become a common practice for getting an affordable website.

Thousands of websites on the internet are running on these platforms. WordPress and Wix have become the most popular website platforms used today. The platforms need little or no coding experience to get your website running and are easily customizable to suit your brand.

What Is A Website Building Platform?

A website building platform is a software application that allows you to manage digital content on your website. Content Management Systems (CMS) platforms are examples of website building platforms. You can easily upload, edit, or delete any content on your website without the need of a developer or any knowledge of coding languages like HTML, CSS, or JavaScript.

Website building platforms provide the frameworks required to build the website. You have pre-built templates at your disposal, eliminating the need to create web pages from scratch. Plugins add more functionalities to your website, allowing better content management on your website.

Here are some examples of popular website building platforms used in websites:

  • WordPress
  • Wix
  • Drupal
  • Joomla
  • WooCommerce
  • SquareSpace
  • Shopify
  • CMS Hub

Why Should You Consider Using Website Building Platforms?

Website management

Creating and managing your website pages has never been easier. These platforms make it easy to add or change website pages depending on your needs.

CMS platforms are perfect for dynamic web pages. They are ideal for large websites that need to make changes or update content and web pages constantly.




No need for a technical coding language

Most non-techy people face problems when it comes to coding a website. If this is you, CMS platforms like WordPress are perfect tools to get your website online. You don’t need to know any coding language to get your website running.

To build your website, all you need is an understanding of what your website should do and look like. The pre-designed templates and themes make it easy to customize your website appearance.

In addition, using website-building platforms reduces the chances of errors that you might encounter on your website. All the code running in the background of your website has been tested and verified before installing it to your site.

Online marketing and SEO

Search Engine Optimization also known as SEO is an important internet marketing strategy for any website. Website building platforms like Wix offer a significant number of plug-ins tools that you can use to significantly improve your ranking on major search engines.

Platforms like WordPress offer installable plugins that specifically help optimize all your website content on search engines. The plugins present options that allow you to optimize your website layout, responsiveness, web page titles, tags, and meta descriptions on search engines like Google. They also offer alert support for unoptimized elements.


It is always easy to give your website a unique look that fits your brand with website-building platforms. You have total control of your website’s customization.

The pre-built templates, themes, and plug-ins are a great addition. WordPress also has integrated page-builders like Elementor and Beaver Builder that enable you to build and change design layouts of your website templates. Likewise, the platforms offer an easier way to upload, delete or adjust any photos, videos, or text that you want on your website.

Multi-user support

Managing content on a large website can be hectic. Therefore, it is always a good option to have multi-user support on your website to manage and update content on your website.

With a CMS platform, you can create multiple user accounts for your website. Furthermore, you have the option to restrict the privileges of the users depending on the role they will be assigned.

Previewing and testing

You can always keep your eye out when customizing and adding any content to your website. CMS platforms offer a live preview of your website. You can test out any new plug-ins added to the website and uninstall them if you don’t like how they look or if they aren’t working as you intended.

Responsive website creation

With the increased use of mobile devices, your website should always cater to everyone’s needs. Creating a responsive website increases the number of your website interactions.

Most pre-built templates on CMS platforms are already mobile responsive. Therefore, any content added to your website will automatically be mobile layout-ready.

In addition, some plug-ins like Elementor offer the option to customize your website on multiple devices. You can easily move, add or delete some elements on mobile devices without changing anything on the desktop mode of your website.


Security is an important part of all websites. Online shopping websites and websites that retain personal information for your users can be highly susceptible to security breaches. Website building platforms offer better security for your website.

Any code available in the platform is tested to ensure it offers the best line of security. In addition, the platforms, themes, and plugins are often updated to provide better security for all their users.

Time-efficient website build

Website building platforms are highly efficient when building a website. All you will need to do is install a pre-built theme and make a few modifications to the content. Installation takes a few seconds to a minute. However, coding can take days to months before you have your website running.

Cost-effective and affordable websites

Lastly, website building platforms are more affordable than coding a website. Platforms like WordPress are free, and the only cost includes domain registration and buying a hosting plan. In addition, most templates, plugins, and themes are free, but for an extra buck, you can add more functionality to your website.

For all your questions on choosing the right option to build your website, our dedicated team is happy to give you more information about website building platforms.