Mortgage Broker Marketing with Google Ads
Google Ads is a practical tool for mortgage brokers because it allows for more control and relevant ads that generate results. For instance, you can better target your ads based on what potential customers are searching online. Consequently, this example dictates how much money you should spend to reach people who are actively looking for […]
Facebook Ads (Lead Gen) for Mortgage Brokers and Lenders
Over the last two decades, the marketing industry has evolved exponentially due to new technologies and marketing platforms like Facebook and other social networks. Using Facebook Ads to find your target consumers and direct them to your website is an excellent method. Over the previous several years, Facebook’s popularity has remained stable. Businesses that have […]
Cookieless Future: What the Demise of the Cookie Means for Content Marketers
The cookieless future of Digital Marketing is worrying many companies. In recent years, marketing experts have become used to having a massive volume of data available to support their decisions, optimize strategies, and target campaigns. However, this data may no longer be available. How do we deal with that? More and more data is generated […]
PPC for Mortgage Brokers: The Ultimate Strategy
What is PPC? Mortgage PPC, also known as mortgage pay per click, is an internet marketing model where brands pay for ads that drive traffic to a website. SEO is a long-term approach, but it’s also essential to your business’s long-term success. Once you’ve got a handle on it, though, paid online marketing such as: […]
Mortgage Paid Marketing on Linkedin for Mortgage Professionals
LinkedIn is an essential tool for mortgage professionals. When mortgage loan officers consider LinkedIn marketing, they think about their profile, network building, and the organic reach they might attain with these marketing tools. However, LinkedIn has a powerful advertising platform that may be of benefit to lenders. Creating mortgage loan advertisements on LinkedIn can help […]
The Cookieless Future: Why are Cookies Going Away?
The arrival of the no-cookie future is almost upon us. Since Google announced that by the end of 2023, it would stop supporting Third-Party Cookies in Google Chrome, there are a few things to discuss regarding cookies going away. Cookies are a common term in computing that everyone understands. It’s safe to assume that every […]