LinkedIn Marketing: A Beginner’s Guide
When we hear the words ‘social media marketing’ we often think of using Facebook pages for news and press releases, Instagram to unveil new products, and Twitter for coupons and promotional codes. Rarely if ever does LinkedIn come to mind, which is strange as it’s a hub of idea exchange, skill development, and growth opportunities. […]
How To Use Hashtags on LinkedIn: A Step-by-Step Guide
For anyone born before the early 90s, their first instinct might be to call the # symbol a ‘pound sign’. And many automated telephone messages do include a ‘Press the pound key to…’ option. This name came from the symbol’s original use, as an abbreviation derived from an old Roman symbol ‘libra pondo’ or ‘pound […]
Secrets for a Successful Website
A website serves as the 24/7 salesperson for your business. Most business owners do not realize it, but your website can either make a sale or lose one depending on the vibe people get from it. The first few seconds that a user spends on your website are critical. This is when they decide whether […]
Brainstorming Techniques, Part Two: 8 More Creative Activities to Do Solo or as a Team
Click here for Brainstorming Techniques Part 1! What’s almost as fun as experimenting with innovative and engaging brainstorming activities? Learning about new brainstorming activities, and there are plenty to discover. Can we really call ourselves a results based growth marketing company if we hog all of the fun? Of course not! We’re here […]
B2B Demand Generation Marketing: Seven Steps for Producing High-Quality Leads
For B2B marketers, lead generation is only half the battle. It’s impossible to find relevant, interested prospects if you have nothing of value to offer. And it’s pointless to try offering anything at all if you don’t know what your target market is interested in, what their problems are, and how to communicate with them. […]
The Negative Side Of Growth Hacking and What Works Better
If there’s one thing that we as humans can all agree upon it is the beauty of the Pareto Principle, sometimes also referred to as the 80-20 rule. When defined simplistically, it refers to achieving the maximum outcome with the most minimal effort. It saves time while optimizing your reward. ‘Growth hacking’ might sound like […]
