What are Some Specific Branding Guidelines for Small Businesses?
Many small businesses feel branding is reserved for large corporations with large marketing expenditures. They are passing up a tremendous chance. Small company branding is a superpower because it helps your business look more strategic and more significant than it is. Do not avoid branding in haste to start your business. Rather than that, invest […]
Brainstorming Techniques, Part Two: 8 More Creative Activities to Do Solo or as a Team
Click here for Brainstorming Techniques Part 1! What’s almost as fun as experimenting with innovative and engaging brainstorming activities? Learning about new brainstorming activities, and there are plenty to discover. Can we really call ourselves a results based growth marketing company if we hog all of the fun? Of course not! We’re here […]
Why Linking For Your Website So Important
If there is one age old misconception about SEO that we still yet have to clarify, it’s that there is much more to it than keywords. Keywords are still an extremely important part, but thanks to continual advancement in technology and changes in algorithms, SEO has expanded beyond that. One such way is linking or […]
Principles of Editorial Design for Successful Branding
In the world of branding, you cannot fail to talk about editorial design. It is a term that is often thrown around in conversation pertaining to branding, marketing, and design. What most people do not realize is that editorial design is an essential element for successful publication. Many companies could benefit from an editorial design […]
Why Is SEO Important For Your Brand?
You’ve probably heard countless times that Search Engine Optimization (SEO) is an important digital marketing tool. However, if you know what it is, you might not have a firm grasp on this complex and multifaceted tool. SEO is made up of a various components. Understanding what they are and how they work is crucial to […]
Marketing In a Pandemic Era
When the COVID-19 pandemic began affecting businesses, it was not long before small business owners shut down their establishments and counted losses. The focus on having a physical location where clients can visit and establish some credibility suddenly vanished. It became more important to have an online presence. Soon, it became clear that being online […]