7 Most Successful Email Marketing Strategies for Increasing Sales
The quantity of email users has increased at an incredible rate every year. By the end of 2022, it is predicted that there will be around 4.2 billion users. Apart from the fact that email remains one of the most popular corporate communication methods, these figures suggest that email marketing is a very successful – if not crucial – method of reaching out to potential clients.
Given the fact that over 293 billion emails are sent every day, it’s unavoidable to pose the question. How can you help your business stand out in a sea of emails and increase revenue by increasing open as well as click-through rates?
1.Get Personal – But Don’t Overdo It.
There’s no denying that email customization is a powerful strategy that has been shown to boost the effectiveness of your mail marketing.
The advantages are considerably more extensive. According to an Epson study, 80 percent of customers are much more likely to buy from a company that offers a personalized experience.
While familiarizing yourself with your consumers is beneficial, you must be cautious not to overstep your bounds. Overusing names will make you appear strange to your customers and harm your reputation.
This is where having the correct customer data may be pretty beneficial. The use of general user information, such as birth dates, is another method for personalization.
According to Experian’s study, birthday emails produce 342 percent more revenue per email, 179 percent higher unique click rates, and 481 percent higher transaction rates than advertising emails. Isn’t this a compelling incentive to incorporate personalized emails into your email marketing strategies?
However, remember that customization entails more than simply including each account number in the email. There are a variety of additional options, and it’s open to you to experiment and determine which one works the best for your email list.
2.Limit Your Subject Lines To A Minimum
Only 47 percent of email recipients read messages based just on the subject line, while personalized messages are a 22% higher likelihood to open. This demonstrates how crucial subject lines are to the success of your email marketing campaign. Statistics suggest that it isn’t just the content that needs to be considered but also the number of characters used. In reality, email subject lines containing six to ten words had a high success rate. Another statistic that works in your favor is that subject lines that convey urgency or exclusivity have a 22 percent greater open rate.
It can take a long time to come up with the perfect one-liner, even if it appears to be straightforward. Subject lines may make or break the success of your campaign. So, the very next time you’re putting one together, remember the more you can say with less, the higher your chances of a successful campaign are.
3.Send Emails At The Appropriate Time
When it relates to the success percentage of your email campaigns, timing is essential. You’re probably hoping for a higher open and click-through rate, so picking the right time is an essential factor to consider. Another reason is that your regular users might wish to interact using your content (share with friends or on social media, etc.). With all this in mind, you must use all of the tools at your disposal to figure out when the optimal time is for them.
There is no one-size-fits-all approach to sending. The type of company you own is also a significant consideration. Here’s a table to assist you to figure out when is the best time to start your business:
Various marketing automation solutions can help you run multiple advanced testing to determine the best timing for communicating with your audience. Therefore, it’s no surprise that 51% of organizations now employ automation. As a result, your company will save a significant amount of time and resources, allowing you to concentrate on the most critical components of the email marketing strategy.
You may add AI delivery with the help of these technologies, which means that automation software learns what resonates most with your audiences by tracking their behaviors. It takes a set amount of time to automatically determine when individuals interact most with your app based on previous behavior. As a result, users are given your communications at the most optimal time. This form of email optimization can help you avoid wasting time and money on ineffective email marketing techniques.
Promotional gifts can not only help you gain more subscribers, but they can also help you earn more money. You may be unsure why you should offer things away for free, but many subscribers enjoy this type of promotional content and are interested in giving you their email account in exchange.
However, as much as you want your email list to expand, there are some restrictions to obey, and we’re referring to the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). According to the CAN-SPAM Act, every email sent out must include a knowledge of the subject line, your business email address just at the bottom, and an unsubscribe button — no exceptions.
Even if your subscribers give you their email address in exchange for a gift, you must still observe the law, not only because of the legal ramifications but also because developing trust between your business and customers is the most crucial marketing plan you have!
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5.Send Emails that are Mobile-Friendly
Consider sending an email that is visually appealing. However, when you view it on your phone, the images are missing, and the appearance is unappealing. As a consequence, your subscribers are unable to communicate with you. This condition could jeopardize the success of your campaign.
Cell phones are owned by 80% of Internet users, and this percentage is anticipated to rise in the next few years. As a result, you should always include a mobile-friendly design in your email marketing approach. Ensure to deliver high-quality emails to all subscribers, regardless of where they check their email.
6.Create Subscriber Segmentation
Segmenting your email lists allows you to communicate with your subscribers more directly and intelligently. It provides them with the appropriate information at the appropriate time. The results will also be definite if you perform it correctly. Optimove discovered that specific groups with approximately 150 clients had a $1.90 uplift for each customer in their research on the effectiveness of segmentation in marketing initiatives. The most significant increase was $0.90 for groups of 1,500 or more. This demonstrates that the smaller the grouping, the more diverse the variety of campaign outcomes.
Businesses that employ email segmentation saw a 24 percent increase in sales, according to Lyris’ Annual Email Optimizer Report. Subscribers want to receive material that is tailored to their preferences and dislikes, as this offers a more seamless customer experience. Taking this into account, appropriately segmenting your lists is critical for maximizing interaction.
Here are a few fast and easy segmentation ideas to get you started:
- Demographic Data Segmentation: One of the most fundamental ways to segment your list is through demographic information (gender, age, location, income level, company position, etc.). Understanding the genders of your consumers will be crucial information, but if you’re a clothing company. If you’re a B2B software engineer, though, demographics like corporate position will be pretty important.
- Email Engagement Segmentation: This may appear to be a minor detail, yet it significantly impacts the final outcome. The open rate, as well as click-through rate, are the most important KPIs here. Using this form of segmentation, you can define active against inactive users (for example, someone who hasn’t viewed your mail in 90 days). After you’ve created this section, you can create a unique re-engaging campaign to target your inactive users.
- Segmentation Based On Previous Purchases: Another easy yet effective technique to improve your targeting is to segment based on previous purchases. Sending suggestions for similar purchases made by these customers is an excellent place to start. Let’s pretend someone bought a hair spray from your website. You can make a guess as to when this product will run out and send emails to the same user requesting a reorder.
- Segmentation Based On Sales Funnels Position: Segmenting your users based on when they’re in the sales pipeline is a great approach to personalize your content. The idea is that you can’t send the same message to users just at the bottom of the pipe as you can to those at the top. If they’re at the bottom of the list — a bunch of brand-new subscribers – you must give them more generic messages with a variety of items or features. You may utilize that information to figure out what they’re engaged in and approach them more, mainly if they’ve already done sign-up and interacted with your material.
7. Reactivate Dormant Customers
If you don’t work hard to send compelling and valuable material, you’ll lose about a third of your subscribers each year. Although email list degradation is unavoidable, it can be mitigated to some extent. So, how do you maintain your subscribers engaged, or, to put it another way, how do you reactivate dormant customers?
To begin, you must first identify what inactivity meant to you:
- What does it mean to you to be inactive, and for how long? Is it, for example, being inactive for three, six, or nine months? Consider what your subscribers are no longer doing that satisfies your inactive criterion. They don’t log in as frequently as they used to, or perhaps they haven’t bought anything over the last month?
- Consider all of your subscribers’ positive and negative actions that satisfy your inactive criteria. Many businesses, for example, make an effort to interact with their customers. It gets to a point where they’re sending out too many emails, and the subscribers aren’t finding them useful. Also, don’t doubt the capacity of a well-designed email. If your emails aren’t user-friendly and mobile-optimized, they’re more likely to be designated as spam, discarded, or never opened.
When it comes to the right plan, you must first answer the questions above before focusing on the re-engagement campaign. The win-back can be executed in a variety of ways. Some companies use “we-miss-you” promotions and discounts and promotional coupons – or both.
It’s not always simple to come back from a loss. However, keep in mind that organizations that invest in re-engaging efforts within their email marketing receive a $28.50 return on their investment for every $1 spent. This indicates that reactivating dormant subscribers is less expensive than obtaining new members.
Whatever approach you use, you may send a certain amount of emails and have no response from your subscribers. In this scenario, the most uncomplicated course of action is to just inquire about their email preferences. Allow them to choose whether or not they wish to continue receiving your emails. Spending efforts on subscribers who will not return regardless of your strategy is better for overall email successful marketing than cleaning up your email list.
Testing your email messages is the most effective technique to discover what performs best for your company. This can help you avoid typos, mistakes, bounces, and other issues that may have been avoided if you had sent out test emails before the official one.
It’s also worth noting that testing isn’t something you should conduct once in a while, but instead on a regular basis. You may learn a lot about just how your subscribers react by experimenting with different versions of the same email campaign. You’ll know it works well in your upcoming campaigns and what has to be improved.
Email marketing is both a challenging and fascinating process because there are so many opportunities for growth and success. It’s a terrific starting point for developing well-thought-out tactics that, when properly implemented, will result in increased sales. Investing a significant amount of time and effort into engaging with your subscribers as they progress toward becoming loyal customers will put you ahead of the competition.