Follow us

Which Email Marketing Tools Are The Most Effective?

Entrepreneurs are constantly striving to improve their advertising strategies. With such a return on investment (ROI) of $42 for every $1 spent, email marketing continues to be a vital marketing technique. 1 To fully utilize the potential of email marketing, you must first select the software that will allow you to take your marketing to increase.

Email marketing technology is far more than a tool for sending and tracking emails. Tools for expanding your audience, segmenting your lists, and combining your marketing channels make the program an excellent tool for growing your business and increasing revenue.

We evaluated the most popular email software on the market, taking into account pricing, the convenience of use, functionality, and other factors to provide you with the best solutions for your needs.


Because it contains the functionality that most businesses require without being unduly complicated or confusing, Mailchimp is the most pleasing overall email marketing software. Businesses may schedule campaigns A/B test material and receive reports on open rates, tap rates, and unsubscribe rates, among other metrics. Plus, it boasts the most liberal free-forever programs of all the applications we reviewed.

Mailchimp’s free plan allows you to send up to 10,000 emails to up to 2,000 contacts each month. Its software is among the most user-friendly, featuring drag-and-drop options for customizing your emails.

Aside from the free plan, three paid options cost different amounts depending on how many members you have (nonprofits get a 15% discount):

$9.99 to $270 per month for essentials
Monthly rates range from $14.99 to $540.
Monthly premium: $299 to $1,190

Mailchimp is the ideal solution for any company searching for a straightforward way to communicate with their consumers via email. It contains a simple email editor, and when you switch to the first subscription plan, you have access to advanced features like A/B testing and multi-step journeys. Users will like the simple reporting that allows them to see what is functioning and what’s not. Open rates and click-throughs are easily identifiable, allowing business owners to see how well their material is being received.


Since it has several pre-built automation systems that allow you to customize campaigns for each user, ActiveCampaign is indeed the email marketing solution for automation. While you’re getting things ready, there are helpful tutorials throughout the platform, and ActiveCampaign’s customer service is quick and friendly.

The customer experience automation (CXA) solution with email capabilities is ActiveCampaign. It has over 850 integrations because it is designed to handle contacts and the sales process.

A 2-week free trial is available to test this software. Then you’ll need to sign up for one of the four premium programs that you can pay annually or monthly. Depending on the plan, the reduction for paying yearly ranges from 15% – 40% off. The price of each project is also determined by the number of contacts you have (nonprofits get 20 percent off).

$15+ per month for Lite
Plus: $70 per month or more
$159+ per month for professionals
$279+ per month for enterprise

You can acquire a plan and customize it for the number of contacts while still receiving all of the plan’s basic features. For example, the Lite plan starts with 500 connections and can be upgraded to 100,000 links for $405 per year. Your platform’s customer relationship management (CRM) features are enhanced with the Plus, Professional, and Enterprise plans.

ActiveCampaign has an advantage in this category since it allows organizations to create customized automation to enhance subscriber engagement. The user interface is intuitive and straightforward, with resources for any questions that may arise during the procedure. It also features sales automation, allowing your sales and marketing processes to collaborate to increase revenue.


MailerLite is the most user-friendly email marketing software since it offers a frictional pressure interface that enables creating the design you desire enjoyable and easy. The program has a clear and simplified appearance because simplification is at the core of the company’s aim.

MailerLite has created a superior user-friendly system, making it the most user-friendly option available. If users have any issues, they can contact email support for answers and troubleshooting.

It offers a free subscription with 1,000 subscribers as well as 12,000 email blasts that last indefinitely. A premium plan is available if you require more bandwidth or advanced capabilities (such as the right to eliminate MailerLite branding). The price is determined by the number of subscribers you have. You have the option of paying monthly or annually, however, an annual plan saves you 30%. Nonprofits are also eligible for a 30% discount. Here’s how much it will cost:

Monthly fee of $10 for up to 1,000 contacts
Contacts between 1,001 and 2,500: Monthly payment of $15
Between 2,501 and 5,000 contacts: Monthly rent is $30.
$50 per month for 5,001 to 10,000 contacts
MailerLite provides all of the critical functionality for email marketing without clogging up the system with extras. This makes it ideal for companies looking for a simple strategy for email marketing which they can learn in days rather than months.


Because it includes incredible tools and reporting for all of your marketing efforts across numerous channels, Hubspot is the most astonishing all-in-one marketing suite (website, social, email marketing, and more). With Hubspot’s CRM, you can save all of your contact information and reach out to potential customers via lead forms, online chat, as well as online ads.

Hubspot is a pioneer in customer relationship management (CRM) services, including email marketing. The platform is the best platform for an all-marketing solution because it can manage everything from emails to social media postings to blog publication.

There is a 2-week free trial, after which you must choose one of the three paid programs. While it’s free to keep an infinite number of contacts, you’ll have to pay an extra cost if the number of connections you email exceeds the limit. You can save 10% on the first two plans if you pay annually.

$50 per month for a starter account (up to 1,000 contacts).
Professional ($800 per month for up to 2,000 contacts)
$3,200 per month for enterprise (up to 10,000 contacts).

Hubspot centralizes all of your marketing activity, so you can see how customers interact with the content, Google AdWords, social media, and email marketing in one location. It gives business owners information on the buyer’s journey, allowing them to adapt their marketing for better success. The platform features a complete training platform that covers how to use the platform and best practices for effective marketing campaigns.


What Really is Email Marketing Tools and How Does It Work?

Users can use email marketing software to produce, send, as well as track emails for their subscribers. It’s easier to build well-designed emails with software, and you can track critical data like open rates as well as click-through rates. Advanced systems enable you to automate mailings depending on user activity, increasing the probability of engagement because the email is better tailored to their specific interests.

Email marketing is a powerful marketing strategy that can be used in practically any sector. For instance, if a person goes for an item in the cart, an e-commerce business can send an automated follow-up email asking them to complete the transaction. A SaaS product can entice customers to demo a solution and then determine how consistently to follow up depending on whether the lead accepts their offer. Although email marketing is not a new approach, it has been beneficial in industry reports year after year.

What Is the Price of Email Marketing Software?

Email marketing software usually has different plans depending on how many connections you have. The cheapest package typically costs anywhere from $0 to $50 per month. The most expensive package can set you back thousands of dollars. Most programs provide a two-week trial version and offer annual payment discounts to subscribers.

How much you spend is mainly determined by the number of services you require and how actively you use email marketing. That’s because most software bills you based on the number of emails in your database or the number of emails you send. As a result, it’s critical to keep a close eye on your activities to see if your monthly expenses are rising.

Is Email Marketing Included in CRM Software?

Some CRM software has the ability to email contacts stored in the database. However, it does not have the comprehensive set of functionality that email marketing software has. CRM’s email marketing tool is designed for people who only need to send emails once in a while and don’t require a design or scheduled campaigns.

It makes sense to purchase a separate email marketing service from the CRM if you want to enhance interaction with your subscribers via automation or receive more detailed reporting.

What Is Typically Included in Email Marketing Software?

So most email marketing software allows users to create emails, import contacts, schedule email campaigns, and track the performance of their emails. A/B split testing components of the email, segmenting your contact list depending on interests, and automating emails depending on how contacts engage with any one of your advertising networks are all possible with advanced software. Lead generation options, such as adding lead forms on the site and designing landing pages to gain additional subscribers into the database, are usually available.