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What are the Best Ways to Promote a YouTube Channel?

TikTok and other newcomers significantly influence social media right now, but one video-sharing site still reigns supreme: Youtube. With over 2.1 billion visitors globally, it is the second most-visited website on the internet. Learning how to advertise your channel is essential to maximize the platform’s potential.

Here are some of our favorite tips for making your YouTube material more discoverable to new viewers. Each of these suggestions is straightforward, practical, and, best of all, completely free.

How to Promote Your YouTube Channel:

1. Select Keywords That are Google-Friendly.

Great SEO is the foundation of a successful YouTube channel. And excellent SEO begins with a thorough grasp of what consumers are looking for.

People don’t simply use YouTube to find videos; they also utilize Google. In many searches, Google increasingly favors video above other material.

There is no hard and fast rule for determining which keywords can help your YouTube video rank higher. However, a little reverse engineering may help a lot.

Here’s how to determine a video’s Google-friendly keyword:

  • Use a tool like the Google Ads Keyword Planner to find potential keywords.
  • One of your alternatives is to Google it.
  • Examine each keyword’s Search Engine Results Page (SERP). Are the first-placed results videos or textual content?
  • Make some changes to your keyword and try again. If you’re having problems locating keywords with video results, try adding terms like “How to” or “Tutorial.”

Select a term that emphasizes video and is relevant to your content.

“Photoshop Tutorial,” prioritizes video results above “Photoshop Tips,” which first sends Google visitors to a web page.

2. Use Video Titles That are Concise and Descriptive.

When people come upon your material, the title is the first thing they see. It may be the last if it isn’t punchy.

Here are some general guidelines for creating compelling YouTube titles:

  • Keep it brief and to the point. The names of the most popular YouTube videos are usually the shortest. If you don’t keep your title to 60 characters or fewer, part of it will be chopped off when it’s shown.
  • Include your keyword(s) in the first half of the title to prevent crucial losing information. Most internet readers concentrate on the first few words and ignore the remainder.
  • Clickbait is not the same as engaging. The best headlines either provide a clear advantage or elicit an emotional response. Clickbait is appealing, but it has the potential to harm your channel’s image in the long run.

3. Make Your Thumbnails

Thumbnails are essential, maybe even more so than titles. Because our brains are built to detect sights first, this is the case. According to one MIT research, we digest them in less than 13 milliseconds.

All videos on YouTube have automated thumbnails, although they might be fuzzy or out of focus. Create an eye-catching unique thumbnail for each video you submit to increase views.

For the most significant outcomes, we suggest following these basic “rules of thumb”:

  • 1280 x 720-pixel resolution (but any 16:9 aspect ratio should work, as long as the width is at least 640 px)
  • JPG, GIF, or PNG format
  • Size: keep it around 2MB.
  • To increase clicks, use text and colors.
  • If possible, use a close-up shot.
  • When in doubt, choose a stock picture.
  • Maintain consistency with the rest of your branding.

4. Fill in the Blanks on Your Profile.

Many YouTubers skip over the profile area and get right into creating videos. However, one of the simplest methods to promote your YouTube channel—and improve your SEO—is to create an attractive profile.

Here are some pointers on how to make an excellent YouTube profile:

  • Consistency is key. Use the same color scheme, writing style, and layout as your website and other social media accounts.
  • Improve the description of your YouTube channel. This is an excellent spot to include keywords. “Tag stuffing” is frowned upon on YouTube, but a few keywords can go a long way.
  • Continue to entice viewers to return for more. When will you publish new information, and how frequently will you do so? Make your timetable known to your followers, and then stick to it.
  • Include your contact information. You never know who could be trying to get in touch with you. If you make it simple for them, you may be able to secure some fantastic collaborations.

5. Make Your Video Descriptions More Effective.

We’ve put up a comprehensive guide on creating excellent YouTube descriptions, packed with advice for both individual videos and channels, as well as free, editable templates.

In a nutshell, here are some things to think about while creating YouTube video descriptions:

  • In the description and title, put your keywords first.
  • Stick to the 5000-character restriction, but put the most vital information above the “SHOW MORE” button in the first 100 to 150 words.
  • Make a “contents page” with timestamps to assist users in discovering the information they need.
  • Add links to playlists that are relevant (more on this later).
  • Lastly, use relevant hashtags.

6. Don’t Overlook Metadata.

When it comes to employing keywords, YouTube’s metadata rules highlight two things:

  • Be truthful.
  • Quality above quantity is the way to go.

These criteria apply to features such as tags and categories as well. Tags should be included in your upload “tags area” rather than the video description. Add one or two classes to assist YouTube figure out who your video should be recommended to.

7. Produce High-Definition Videos

The poor video quality may ruin even the most delicate information. So, before you publish your article, make sure it appears professional. Use a good camera, pre-record a soundcheck, and master fundamental editing abilities.

Of course, not everyone is born with the ability to produce films. Brush up on these social video best practices if you’re feeling rusty.

8. Engage with Your Audience

Actual involvement does not stop with the development of content. The most successful YouTubers keep a close eye on their audience and engage with them regularly.

Respond to every comment, favorable or unfavorable, and “heart” your favorites. Make a video answer. Use analytics to discover your most ardent supporters and lavish additional attention on them.

It will benefit both your viewers and your subscription count.

9. Try a Question-and-Answer Session with the Audience.

One of the most efficient methods to grow a YouTube community is via Q&As. Request questions from your subscribers through comment, email, or Twitter. Then make a video to respond to them.

You’ll increase watch duration, view counts, and engagement by demonstrating to your audience that they matter. When you’re out of new content ideas, Q&As might come in handy.

10. Follow the Community Standards on YouTube.

Due to an increase in underage users, YouTube is clamping down hard on unsuitable material.

Don’t put anything on the internet that you wouldn’t want your younger brother to view. If this does not happen, your video will be reported and deleted from YouTube’s recommendation function if this does not occur. According to a Statista analysis, automatic flagging alone eliminated millions of Youtube videos in 2021. Check the community guidelines first if you’re ever uncertain.


Number of videos removed from Youtube worldwide

Finally, promote your channel as a whole rather than simply your content. Are you aware of the relationship between domain authority and page authority in SEO? The same may be said about videos.

Read more about How Will Email Marketing Benefit My Online Business In 2022?

Make the most of it by marketing your channel as a whole and your unique content. Encourage people to sign up for your newsletter and link to your account whenever you can. Your films will rank better in YouTube and Google searches due to this.