What are the Benefits of Email Marketing in 2022
Email marketing is all you’ll need! How can you use this fantastic instrument to accelerate your company’s growth? Learn about some of the essential advantages of email marketing and begin reaping the benefits immediately!
Are you considering including email campaigns in your eCommerce marketing strategy? Or someone who is just getting started with digital marketing tools? You’ll find all of the reasons that email marketing should have been at the top of your priority list right here.
Top Email Marketing Facts That Will Astound You First and foremost, for those who enjoy numbers, we’ve compiled a list of recent email marketing stats that summarize the efficiency of email marketing:
- For every dollar spent on email marketing, its return on investment (ROI) is $42.
- In 2020, there have been four billion email subscribers worldwide, and by 2025, that number will have risen to 4.6 billion.
- Email marketing is the most effective marketing channel for 47 percent of marketers, followed by social media marketing (39 percent), SEO (33 percent), and content marketing (33 percent).
- Buyers said they’d like to get weekly marketing offers from brands they want, with 49% saying they’d like to receive them.
- The average engagement rate for newsletters is 21.33 percent across all industries.
- Sixty-three percent of customers said they opened the email to look for a deal.
- Automation is used by about 51% of firms to adapt their marketing processes.
As you can see from the following, email marketing has numerous benefits. We’ll go over everything you need to know in detail in the next part.
Take a deep breath and read on to learn about the advantages of email marketing:
1. Creating Customized Content
Not that every buyer has the exact requirements and desires. It’s time to offer targeted messaging to your target group and buyer profiles once you’ve identified them.
For a good reason, personalized marketing is all the rage these days. You may send tailored messages for your buyers just at the proper time by using the relevant data. You’ll have a better chance of converting them this way because you’ll be presenting something pertinent to their tastes and requirements.
Personalized emails come in a variety of shapes and sizes. It may be a b’day email with such a discount on several of their favorite things, or it could be an email with the recipient’s name in the subject line. It’s entirely up to you how you approach this.
Customer categorization and marketing automation methods are at the heart of email customization. It can be highly beneficial to divide your clients into separate segments depending on characteristics such as demographics or geographic location. Furthermore, if you choose to use this method, an email list management tool will be a game-changer for you.
2. Increasing Brand Recognition
What are some ways for customers to discover more about your brand’s history? While your website and marketing can aid in brand awareness, constant email communications can help.
Consider how many hours we spend each day on our phones and in our inboxes. Because it’s a “digital location” we frequent, you can’t afford to miss out on this opportunity. In addition, over half of the customers said they’d like to get weekly email messages from their favorite brands, as shown in the statistics section above.
You, too, can become a household name! Create engaging subject lines for your email newsletters and interesting email content for business subscribers. Try showing them what you’re made of through promotional and informational efforts to steal their hearts finally.
Customers will unconsciously remember you if they engage with your brand images, such as your logo or tagline. This can result in a significant increase in conversion rates as time goes on.
3. Boosting Revenue and Return on Investment
As you can see from the statistics, the critical benefit of email marketing is that it increases your ROI. You can develop marketing campaigns using discounts, offers, and deals if you want to enhance your sales. It’s a successful strategy that will result in the long run!
There’s also a specific email kind, known as an abandoned cart email, that you could find helpful. You can use these emails to remind email subscribers who have recently added products to the shopping cart to finish their purchase.
Introduce customized offers to capture your subscribers’ attention at the correct time if you want to pivot your sales. Why not send them a sweet birthday email to show them how much you care on their particular day? Or give loyal consumers pre-Christmas discount coupons to use over the holidays? All such initiatives are taken into account.
4. Developing and Maintaining Customer Relationships
Emails aren’t simply for direct sales anymore. Sometimes, all you want to do is warm up your clients by delivering them relevant, exciting material. This will lead to increased trust in your brand, eventually leading to customer loyalty.
There are numerous approaches to this. Personalized emails, for example, already accomplish this purpose by making them feel as if you care about their needs. You can also send them anniversary emails with brand achievements or a simple thank-you message.
It’s not just the email kind that determines whether or not it’s nurturing. This is when the copy comes into play. Write in a sympathetic tone and send out happy thoughts throughout your correspondence.
5. Increasing The Effectiveness Of Word-Of-Mouth Marketing
Over the years, word-of-mouth promotion has proven effective for both large and small firms. Emails make this marketing a breeze since recipients can easily forward the email to their friends or encourage them to sign up for your newsletter if they find it useful.
However, there are techniques to make this process go more quickly. You won’t be sorry if you run a reference marketing campaign with a dedicated “Refer a friend” CTA button. To make it more interesting, offer clients a monetary incentive or a gift for successful referrals.
Furthermore, suppose you wish to include this initiative in additional emails. In that case, you can include it as a link in the email footer, near to essential features such as the “Unsubscribe” and “Manage Preferences” buttons.
6. Message Automation to Save Time
Email automation will not only save you a lot of time and effort, but it can also help your business expand. You may reach out to subscribers at the perfect time by automating campaigns like transactional or welcome emails. You’ll have a better chance of converting them this way.
For example, to notify your users that their activity has been performed and gain their trust, you can establish a welcome email sequence for potential subscribers or other types of prompted messages after certain activities, such as a purchase. Alternatively, you can schedule drip campaigns and specify the specific times and dates when they should be sent.
7. Collecting Feedback From Customers
Your customers are the best people to help you improve your brand. They are aware of what they like about your products/services and what they would want to see changed. It’s also critical to contact them to learn about their wants and what you’ll provide.
Email is a beautiful way to obtain feedback. You can create client surveys and send them to the subscribers to collect information that is difficult to come by in other places, such as customer service.
If you want to conduct an extensive survey, it’s a good idea to provide an incentive for exchange, such as an Amazon coupon for fortunate respondents. Also, double-check the facts and record demographics so you can return your personas if necessary.
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8. Taking Control of Your Contact List
If you use social media to spread your products or services, you already know how difficult it is to keep track of your followers and contacts. Each site has its own set of rules, which you must follow.
When it comes to email, though, things are a bit different. You own these key contacts once you start gathering addresses and increasing your following. If you choose to change the email service provider, you could carry this list with you.
And, of course, when you manage your client interactions directly, you have complete control over the content you create for them, and no algorithms separate you from them.
9. Spending Less
This type of marketing is ideal if your company is on a small budget but still decides to run marketing campaigns to increase sales. Email marketing is a budget-friendly option, mainly if the email list is tiny.
Fortunately, many email marketing firms provide free functionality. You can upgrade to a premium plan with more advanced features as your company expands.
Furthermore, most email marketing systems, such as Moosend, include pre-made templates or editors that are simple to use, eliminating the need to invest in design or development resources.
10. New Product Promotion
Have you recently released a new service or product and want to ensure that all of your current and future consumers are aware of it? Not every company has the financial means to place paid advertising on Google or use social media sites like Facebook and LinkedIn to reach the correct audience.
What’s more, guess what? Email marketing is a great way to check that box. You can develop specific campaigns and target the people who are most likely to convert.