The Best Keyword Research Method Ever Invented For Blogs
The most crucial part of any blogging approach is keyword research. When done correctly, keyword research may help you determine what to write about, who to target, and how your rivals are doing. Above all, the appropriate keywords can help you rank higher in search results and deliver profitable visitors to your site.
But how difficult is it to do in real life?
Well, here’s the thing, whether you’re attempting to make blogging your primary business or merely utilizing it to boost it, it’s a full-time job. Its significance, however, cannot be overstated.
Without a doubt, blogging is the lifeblood of any online company, and you can make the most of every article by doing keyword research that will help you reach more people and be recognized.
We have put together a few keyword research methods that are evergreen and can be used for kind of blog writing.
Best Keyword Research Methods for Blogs
1. Choosing Keywords Based on the Intent of the Search
It’s crucial to know what a great keyword looks like before entering URLs and extracting phrases. Keywords may have a variety of meanings and forms, some of which aren’t going to help you in the SEO sector.
Consider your search habits: you utilize Google to get solutions to a range of inquiries or requirements. For example, one day, you may key in fried chicken to look for a recipe to prepare at home, and the next day you might put in fried chicken to look for a fried chicken restaurant near you.
Take note of how they are the exact phrases with distinct meanings. But if I simply said “fried chicken” and didn’t explain what it meant, you might interpret it to mean many other things, right?
That’s why, when it comes to keyword research, user intent is crucial. To figure out why a specific phrase is being searched, you need to get inside the searcher’s head.
There are four primary reasons why people use search engines like Google. The more you understand these motivations, the better decisions you’ll be able to make when choosing keywords for your audience and attracting the correct sort of visitors.
The reasons people use search engines can be classified below,
- Informational Intent: Finding information is the most frequent reason individuals use search engines. Given that we excel at delivering advice, facts, and guidance to individuals searching for information in our area of expertise, this is an excellent topic for bloggers to tap into.
- Navigational Intent: Navigation is another purpose of using search engines.
- Transactional Intent: Searches to purchase anything are referred to as transactional intent. It’s likely that the user has already done their research and is now ready to buy.
- Commercial Intent: With the exception that consumers are still in the research phase, commercial research intent is comparable to transactional intent. They’re seeking answers and may buy after they’ve narrowed down their possibilities, but for the time being, they’re comparing goods and features and weighing their options.
2. Identifying Your Current Keyword Rankings
This section will apply to you in the future if you are beginning a new blog or if your blog hasn’t been operating for more than a few months. Lean in close for those of you with established blogs:
It’s critical to be aware of the keywords for which you’re currently ranking. To begin with, it’s an indicator of what you’re doing well and may help you determine how beneficial specific keywords are in your approach. It’s also crucial to track your progress over time to see how many terms you’ve added to your database.
To see your keyword list, go to your Google Analytics dashboard. You can also use Ahrefs to acquire a list of your keywords by pasting your website or blog URL.
Additionally, you may utilize Google Search Console to zero down on the terms producing you.
Read more about WHAT ARE LSI KEYWORDS & WHY YOU NEED THEM FOR SEO
3. Plant Your Seed Keywords
If you’ve already decided on a blog niche, you’ll want to seek keywords that go well with it. These are seed keywords that describe your blog’s overall goal.
As an example, suppose your site is on healthy eating. Any of the following keywords might be used as seed keywords:
- Nutritious meals
- Consumption of healthy foods
- Organic foods
- Habits of a healthy diet
You could certainly go on and on, but you get the picture. These seed keywords are the broad categories that will aid in the development of content ideas. Your blog entries will fall into at least one of these sections.
Consider starting your blog. What are the primary topics you’ll be covering? Make a list and double-check it. Those are the terms you’ll use as a starting point.
4. Find Long-Tail Keywords by Narrowing Your Focus
If you look at the seed keyword samples above, you’ll see that they’re all brief and to-the-point. However, keep in mind that short may also mean wide. Short terms like these aren’t necessarily indicative of user intent, as we saw with our fried chicken example. Even though fried chicken gets a lot of searches, it’s not always the most effective term to aim to rank for.
That’s why, even if the search volume is smaller than a shorter phrase, it’s crucial to spend the time to locate long-tail and medium-tail keywords that are more precise and specialized.
5. Look for High Volume and Low Competition Keywords
Apart from the phrase’s length, your keyword research tools should also provide you with two vital pieces of information: search volume and difficulty.
Search Volume: The amount of times a given phrase is searched each month is search volume. Keyword tracker software records, store, and analyze data each time a user puts a specific query into their search box.
Difficulty: Difficulty refers to how difficult it will be to rank for a specific term. The test is measured on a scale of 0-100, with 0 indicating that a keyword will be simple and 100 showing that ranking for that term would be almost hard.
6. Examine the Keywords of Your Competitors
I like to analyze rivals’ keywords as a keyword research shortcut. You’re simply analyzing their keyword data to discover which ones are effective and which ones you should use in your campaign.
The procedure is quite simple if you use a keyword research tool like Moz or Ahrefs. Examine some of the blogs in your sector or business that you believe are doing very well. Then use Ahrefs or another keyword research tool to discover the keywords they’re ranking for (along with the keyword search volume and difficulty).
7. Seasonal and Regional Keyword Research
You’re both correct and wrong if you assume you can sit down one weekend and conduct hours of keyword research and be set for life. Mostly incorrect.
As you can see, the popularity of keywords fluctuates throughout time. Specific patterns, relevant events, and even the time of year may influence the monthly search traffic. It happens all the time: one day, everyone is talking about Ebola, then a few weeks later, they’ve moved on to another dangerous illness.
Executed properly, this method can be the best keyword research method that you can find anywhere. Use it like stated in the steps and you will be able to reel in new businesses for your organization.