30 Easy Ways to Drive Traffic to Your Website – Part 1
More often than not entrepreneurs and their marketing teams invest hours and hours into creating a content strategy, but see no significant changes in the traffic to their website. Others don’t use a strategy because they don’t know how, so they stick to something simple like daily social media posts. What’s the common denominator here? […]
What Are Backlinks? Why They Matter and How to Get Them
Backlinks are, in layman’s terms, links used by sites to connect to other sites. We see them all the time in opinion pieces and blogs which cite the news and trusted, industry-specific publications. In the spheres of marketing and SEO the definition is taken one step further to describe backlinks as a key component to […]
Instagram Business Account Changes You Can Expect To See In 2021
Using Instagram for your business might not sound like the smartest choice. It’s not as popular and iconic as Facebook or as explosive as the relentlessly controversial newcomer, TikTok. While it might not make headlines as much as these two other social media platforms, that doesn’t mean it should be ruled out as a potential […]
The Negative Side Of Growth Hacking and What Works Better
If there’s one thing that we as humans can all agree upon it is the beauty of the Pareto Principle, sometimes also referred to as the 80-20 rule. When defined simplistically, it refers to achieving the maximum outcome with the most minimal effort. It saves time while optimizing your reward. ‘Growth hacking’ might sound like […]
Guide to Identify Quality vs. Toxic Backlinks
There is more to a solid SEO strategy than using the right keywords in the right places. SEO rankings and visibility are influenced by many other things as well, such as backlinks. But what are backlinks? How do they affect ranking and visibility? More importantly, how can you identify toxic backlinks, remove them, and create […]
6 Ways to Jumpstart Your Sales Execution Today
Sales Execution: The actions, activities, and process which guide a lead through a sales funnel and close the deal. These actions, activities, and processes are generally a collaborative effort of different teams, each with a skillset applicable to different stages in the sales funnel. For example, marketing teams are likely to focus on lead generation. […]
An Inside Look: Marketing Playbook
Sharing pages from your marketing playbook isn’t without risk. If you give away too much information then prospective clients may feel they’re now educated enough to handle their marketing by themselves, and suddenly your competitors are copying your winning strategies. At the same time, it’s hard to solidify your credibility in the field without demonstrating […]
Key Content Marketing Trends & Stats You Need to Know in 2021
With the holiday season right around the corner, now is the time to hone in on the most effective content marketing strategies for your business. If you’re already active on your target audience’s preferred platforms, this is a great start, but it’s not enough if you want to stand out from the crowd. Today’s online […]
Brainstorming Techniques: 7 Creative Activities to Do Solo or as a Team
Brainstorming should be a fun, energized, and engaging activity. However our natural inclination seems to be ‘Let’s grab the white board and go around the table sharing ideas’. This does nothing to stimulate the idea generation process. All it manages to accomplish is putting people on the spot, and it is hard to channel one’s […]
Why Linking For Your Website So Important
If there is one age old misconception about SEO that we still yet have to clarify, it’s that there is much more to it than keywords. Keywords are still an extremely important part, but thanks to continual advancement in technology and changes in algorithms, SEO has expanded beyond that. One such way is linking or […]